2015 The Star Australian Badminton Open (26-31 May) part of the MetLife BWF World Superseries

In 2014 The Star Australian Badminton Open (ABO) joined the prestigious ranked tournaments in the world as one of the 12-leg Superseries event allocated by BWF. The Superseries is the top tier prize money event of BWF sanctioned tournaments with the ABO spearing the Superseries category offering the highest prize money of US$750,000.

With the support of Destination NSW, Sydney will be the host city of the ABO until 2017.

The 2015 event will be staged in the Sydney Olympic Park Sports Centre set up with 5 competition courts and 4 warm up courts and a seating capacity of close to 3000. A 10-court practice hall adjacent to the stadium will also utilised. All these facilities are within 10 mins walking distance from official hotels.

The venue set up also includes the full complimentary of secretariat, player lounge, physiotherapy, doping control, media centre, sponsors activation area, stringing services, VIP lounge, corporate boxes, players and official seatings, television and commentary areas.

With this year's event forming part of the Olympic qualifying stages, we are expecting the best players in the world to compete for the precious Olympic qualifying points.

Some key points of the event this year include:

  • Court Specific Lighting - enhance the sport presentation of the event from the spectators and television production perspectives.
  • Instant Review System - uses Hawk Eye technology enabling players and engaging spectators during line call challenges.
  • Arena Branding - the look and feel of the event complies with the branding guidelines established.
  • LED screens and TV scoring - located within the field of play and all around the venue provides players and spectators with up to date results.
  • BWF Equipment Donation Program - utilising the event to assist BWF with a donation program that benefits the less fortunate nations within the Oceania Confederation.
  • Web-Streaming - 2 courts were web streamed lived for the entire duration of the event.
  • Website & Social Media - there was a substantial gain in the reach and engagement of users in all delivery channels.
  • Print Media - a strong PR and Marketing campaign is being develop and implemented.
  • TV Production - Production will be in HD and and of high standard and professionalism.
  • TV Broadcasting - matches will be televised live and delayed with a combined house hold reach of over 300million.

We have a total workforce of officials and volunteers numbering close to 180. The true success of the event is measured by the dedication of these officials and volunteers performing their respective tasks diligently.

In 2014 our line judges had the best outcome in terms of call accuracy based on the Hawk Eye statistic recorded for all Superseries.

We are expecting over 15,000 spectators to attend the 6-day event with a sold out stadium seating is expected for the finals.